Branding

Carrera Grande Brewing Co

Project details

Client

Carrera Grande Brewing Co, USA

Category

Branding

Beer brewery and tasting room in Tucson, Arizona with a vintage motor racing theme using imagery from races such as the Carrera Panamericana, Targa Florio and Mille Miglia.

Logo architecture is inspired from 1950s. The most significant characteristics of that period are flat colors and simple details. Most of the logos and visual graphic belongs to that period has combined from black and one main color. Using the italic font for “Carrera Grande” emphasizes the speed related with car racing while “Brewing Company” part is giving the feeling of corporation. 

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