Branding

CL Yachts

Project details

Client

Cheoy Lee Shipyards, Hong Kong

Art Direction

jozeph forakis ... design studio

Category

Branding

Cheoy Lee Shipyards wanted to fresh start in the yachting world. The client did not want to be known only as a yacht builder but also a lifestyle brand. They were determined to make a fresh start with a new brand identity included a brand new name. However, being one of the oldest yacht builder in the world, having a strong heritage and managing by family members were not an easy decision for them to make that decision.

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