Escultor Berrocal

The sculptures of Berrocal can be taken apart, transformed and combined; they invite the viewer to search and explore new concepts and volumes in the empty space and within the very structure of the work. Foundation asked me to create a visual identity framework. The identity should both unify into one the idiosyncratic contribution of their places and content, as well as be able to grow if other cultural elements are added in the future. Most of Berrocal sculptures can disassemble like puzzles and at the center of those pieces, a ring shaped can be easily detected.
*Project cancelled

Client: Foundation Sculptor Berrocal, Málaga, Spain
Date: 2014
Services: Branding, Marketing