çağıl aygen. born in izmir. lives in milan. creative person for branding and visual identity with a strong typographic sensibility.

My newest design with the team Velvele reminds me the famous phrase “FORM FOLLOWS FUNCTION”. This project was a perfect product design challenge for me and the team thanks to amazing technical details and functionality. Our main challenge was not only to make a box for 3 small premium candles that can show the products label while they are inside of it, but also to make a multi-functional lid that acts both as a perfect closure and an elegant base support when positioned under the box, while the box itself had to have a self-presenting appearance without the lid.

Bertan Karaimer recorded a new cover album, “EskiYeni”. The meaning of the album is “Old New” in Turkish. The reason this name was chosen is that it was a cover album that reproduced the 6 old songs of him. Which also affects the design decision of using two different font styles and combined them in one. By using old serif font “name of the font” for “eski” (means old) and combining it with modern sans-serif “name of the font” for “yeni” (means new), the purpose was to reproduce the same feeling as the album.Furthermore, the six corners of the hexagon shape, which is the main bold element, represent the total number of the songs in the album.

Azul is looking for a bold design that reflects a product extension for Azul Coconut Water. The product should be recognizable as an Azul product but be sufficiently distinct to reflect a delicious, rich and filling coconut milk beverage. The design concept should look clean and uncluttered, yet vibrant and bright and inviting. It should look upscale so the customer understands the product is getting a great quality product while it is giving the feeling of fresh and cool drink.

PharmaTerra Inc. was founded in 1997 by practicing physicians and clinical research scientists who specialize in the application and development of biologically active natural products. In 2017, they approached us to have a fresh look and feel for their product line; ProBeta and SynBiotic.

Their vegetarian capsules are only contains their secret ingredient that developed in a result of more than 10 years of research. As a result of these years of investment, they created a premium and high quality but at the same time fully vegetarian supplement. By taking consideration of their market position and the years of experiences in the market, we redesigned their container to perfectly fit and represent their core message. By having the minimal approach and typography focus label, the products proudly shows the premium ingredients.

Smartbox is multiway usage that can be carry like a bag where one does not need secondary material. Without any previous experience, it can easily be transformed into folded shape of box or bag to carry. It is a userfriendly package and a tool of publicity for a brand. Its flat surface makes it easy to contain necessary information and visuals. Stores owning this product, show their attitude towards sustainability and create awareness on the subject among customers which in turn creates a brand attitude.While in both form it is strong as a box, the product inside is protected from outside impact. Folded form of SmartBox is 15 times thinner than standard shoe box.