“Kangaburra” was a company based in Australia that produces balsamic vinegar in 2018. They were using 100% Australian ingredients and their product was made especially as a complement of salad dressing, seafood, pork, and poultry dishes. The main ingredient of their product who differentiate them among their competitors is “golden citrus”. This unique ingredient is also the one that gives the bright yellow color of the product.
The main inspiration of the label design is a citrus peel. Therefore, as a reference to peel, the label is designed as a wrapped ribbon to highlight the unique ingredient of golden citrus indirectly.
One of the most important aspects of the client’s brief was to do not show any related illustration or images of the citrus but at the same time, their intention was to give this feeling. Create premium-feeling by using minimal design was one of the most challenging parts of the design process. A second important aspect of the brief was also to create a premium and luxury feeling since the market positioning of the product has a quite higher price range among the competitors. The target of the product is Asian and Western audiences 30-50 years old who can afford a boutique vinegar to go with premium ingredients.