The company is focused on people who have diabetes, blood sugar problems, weight problems, hypoglycemia and glucose intolerance. Their customers are 50/50 men and women. Their ages range from early 20s to late 80s. Location is all over the world, mainly United States. Their product is more expensive than other products on the market using the same herb. The main task is to create elegant and high quality feeling while being minimal as much as possible.